A few seconds, this is what Messi will win for appearing in the Super Bowl

Lionel Messi continues to conquer the United States market: first by sweeping as a ticket magnet in 2023 and as a catalyst for record-breaking MLS subscriptions. He made Inter Miami's pink shirt the second best-seller in the entire country, the cream of the show gathered in the stadiums to go see it, and now he will venture into the Super Bowl, as the star of a stellar commercial.

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The American beer brand Michelob Ultra signed the Argentine star as its star for the match on February 11. An incredible agreement that will be part of the 14 million dollars invested in the commercial, for only 60 seconds of appearance, as revealed by The New York Times.

Last year the brewery invested seven million dollars to advertise its product in the final between the Kansas City Chiefs and the Philadelphia Eagles, but this time they have bet heavily on the world champion, hoping to have an audience of 100 million of people all over the planet. It is also a strategy to make up for the commercial failure of sponsoring the 2022 FIFA World Cup Qatar, when the sale of beer was prohibited in stadiums.

The announcement, of which the brewery already gave a preview, will narrate the Argentinean's experience in a bar in the United States, where he will face the bartender who is serving him. This will be one of the longest stories to tell in the Super Bowl, whose costs will be around $5 million for 30 seconds, $10 million for 45 seconds and $14 million for the full minute.

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Making history

It will also be the debut of the current winner of the Ballon d'Or and The Best award in the decisive game of the NFL and a key victory for a sport that is increasingly being incorporated into American culture, as a protagonist of the new generations.