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Cristiano Ronaldo and his ambitious new project in padel, see what it's about

Cristiano Ronaldo wants to expand his brand through padel

By Hector Garcia

Cristiano Ronaldo wants to expand his brand through padel
Cristiano Ronaldo wants to expand his brand through padel

Cristiano Ronaldo, at the age of 38, continues to shine in soccer. Even far from Europe but still admired by millions around the globe. The Portuguese star has had a successful campaign with Al Nassr and aims to add more victories to his journey.

Recent times have brought nothing but good news for the player who arrived in the Saudi Pro League from Manchester United. Just yesterday, Portugal mathematically secured their spot in the upcoming 2024 European Championship, marking the sixth consecutive time that the Portuguese national team will compete in UEFA's premier European tournament.

As official statistics indicate, the European nation had only qualified for 3 out of the last 11 editions before Cristiano Ronaldo's arrival. Therefore,  Cristiano is an idol in a country where the development of youth talent continues to impress.

However, beyond the world of soccer, the former Real Madrid player is also an entrepreneur with several successful ventures that resonate worldwide. Ronaldo's latest project involves a paddle park, the new sport that is gaining popularity. Paddle, often referred to as padel in some regions, is a sport that combines elements of tennis and squash and has been rapidly gaining popularity in recent years according to the official statistics.

The Project

According to EFE, Cristiano Ronaldo is part of a consortium that is building an exclusive paddle city on the outskirts of Lisbon, the capital of Portugal. As reported by Enfoque Noticias, this will be a park exclusively dedicated to the practice of this sport, with an investment of approximately five million euros. The President of the Portuguese Paddle Federation stated that this investment will benefit many people and promote the sport with Cristiano Ronaldo as an example, considering him a role model for encouraging any type of sport. The project not only underscores "The Goat' commitment to expanding sporting opportunities but also his dedication to giving back to the community. ‘The Bug’ influence extends far beyond the pitch, and his involvement in projects like these showcases his desire to make a positive impact.In summary, Cristiano Ronaldo's enduring success in both soccer and business ventures continues to captivate the world's attention. 


Hector Garcia

Hector Garcia

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