Not $800 million, Chivas Guadalajara's true price tag, according to BBC

Undoubtedly, Chivas Guadalajara is one of the most prominent teams in Mexico and one of the most popular in the country. Despite not enjoying the best results in recent tournaments, the Chivas brand is a very important and valuable asset even outside the country of Mexico.

At the time, Jorge Vergara, former owner of the Guadalajara team, stated that the Guadalajara team was worth close to 800 million dollars, taking into account the stadium and other properties belonging to the institution. However, according to the latest report from the BBC of London, this has changed significantly.

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According to the British media, the Chivas team has suffered a collapse and now has a value of 267 million dollars as an institution. All due to the recent economic crisis and the lack of income from results obtained in the competitions where they play.

Would Chivas have new owners?

The team now managed by Amary Vergara has had several profiles of renowned Mexican businessmen seeking to become shareholders of the club. However, the Vergara family has strongly opposed a change of administration and wants to "amend" the situation in its own way.